Designing web and email content for marketing automation success
Tuesday, 09 May 2017 by admin
Marketing automation is a much talked-about but frequently misunderstood discipline. At its best, it can make marketing more efficient by streamlining and automating processes, and generating reports on the effectiveness of campaigns. Crack the code by segmenting your leads properly and delivering them compelling content, and you stand a great chance of ending up with
- Published in Marketing automation
Tagged under: content, creative, development, email, marketing, web
10 Tactics for a game changing strategy-planning session
Monday, 01 May 2017 by admin
A killer marketing automation strategy is made up of two parts: the thinking and the doing. It’s 50% about coming up with great ideas and 50% about implementing them, tracking their results and optimising going forward. So before you jump in head first to running marketing automation campaigns, make sure you have a clear strategy
- Published in Marketing automation
Tagged under: culture, data, development, fun, People, Team